For The Love of Lagos: A Recap of Popup Shop Brands

Updated: Oct 19, 2020

It has been a while since the last blog post, but I'm back and ready to talk about our FIRST Lagos popup shop that happened on October 3rd & 4th! But first, some quick background on why I wanted to bring Pop of Culture to Lagos.


As a brand with an objective to support and celebrate Black entrepreneurs and creatives, coming to Lagos was a no brainer. Nigeria, in general, is filled with talented, dedicated, and innovative entrepreneurs and creatives who are building amazing brands. But Lagos is where a lot of the magic happens and where a lot of people come to start and grow their brands. I wanted to tap into the greatness and be one of the people and businesses who are helping to put Nigerian fashion, beauty, and lifestyle brands in front of new audiences, both national and international. Eventually, as we create more value and gain popularity, Pop of Culture will do more across Nigeria and Africa.


The popup was supposed to happen in March, but due to the COVID-19 lockdown and restrictions, I pushed it to October, after the "outside opened back up". Many brands felt ready at this time as well, as far as safety and inventory is concerned.


We had the event at The Metaphor, a social house and event venue in Victoria Island owned and operated by Daniba and Deinte Dan-Princewill. The Metaphor is a popular space in Lagos that hosts various types of events and activities such as jazz nights, paint & sip, launch parties, and photoshoots. I was drawn to it because of the central location and old Lagos house look-- it was different from any type of venue Pop of Culture has ever used. Check out pictures of the space below!





Now onto the exciting part.....the brands! I am always excited to discover new brands, even more so in my home country. For this event, we had 13 fashion and beauty brands participate across both days with Saturday being the busier day. It was a much smaller participation number than our U.S. events but that was expected since it was our first event and lockdown restrictions had recently been reduced.


Here are the brands that participated:


Wanni Fuga


Wanni Fuga is a contemporary womenswear brand founded in 2014 by Toluwani Wabara. Over the years, they've grown to have thousands of customers worldwide and some of that success is attributed to their unique ability to produce ready to wear outfits with trend-setting abilities that appeal to a broad market. The company is constantly improving its services to make shopping a better experience for its customers.


You can shop WF on the Pop of Culture Marketplace by clicking here!





ELIELS


Eliels, a unisex artisan luxury label, was created in 2017 by Eliel Ozoko and Arinze Ezike. The brand was birthed from a desire to express a feeling/idea rather than provide a product. Furthermore, with every design, Eliels aims to push the boundaries of what is possible with the conventional denim and button down shirts. Fashion has become a mass propaganda and production machine and they believe they can redefine the landscape of fashion, and bring emphasis back to garments, through artisanal and experimental eco-friendly techniques. If you consider yourself a nonconformist and lover of luxury and the arts, then Eliels is a brand you need to get hip to!


Follow them on Instagram by clicking here.





A1 BY ALFOZ


A1 by Alfoz is an up and coming menswear brand centered around exclusivity and uniqueness. They design and produce custom apparel and high fashion for a select group with a peculiar taste for minimalism and flagrant simplicity. The creative director and founder, Alfred Ozoemena, understands that his target audience comprises of simple people who like to bring their austere, conservative lifestyle into classic prominence through their clothing. Therefore, he creates simple yet multifunctional clothing that transcends trends and seasons.


Shop their collection here.




OLICE


Olice is a home and fine fragrance brand born out of passion and expertise. Ifiemi Kemenanabo started this business last year out of her love for fragrances and to create something unique for those who like scents for their home and body. Currently, they have a quality selection of body perfumes, candles, and diffusers. The message of the brand is to "perfume your body to release the very essence of the divinity in you and perfume your home for it is your sanctuary." Ifiemi is working to grow Olice into a highly recognized international brand known for quality and expertise in the fragrance industry.


Follow them on Instagram by clicking here.





AMARELIS ATELIER


Amarelis Atelier is a lifestyle brand that not only encompasses the simplicity of its designer Omolara Cole Chiori, but also using virtuoso fabrics, creates introspective collections consisting of edgy designs and in-trend styles. All designs are feminine, timeless and classic.


You can shop their pieces on the Pop of Culture Marketplace!




AFRICAN L'HOMME


Known for cultural, intellectual, and artistic conversation, African L'homme was established in 2018 as a passion project to diversify the media industry by encompassing African male stories. A few years before African L'homme launched, there was a discussion the founder, Nneji Akunne, had with a friend of hers who is of Ghanaian-descent. He raised his concern of not being able to find lifestyle-related content online that spoke to him, a 6’5, dark-skinned African man. After more feedback and research, Nneji came to the conclusion that it was up to her to create an avenue for her friend and others like him to receive information online.


African L'homme is the leading source of authoritative and essential coverage for African men on the continent and in the diaspora, and recently, they launched their collection of home scents and "at home" leisure wear.


Head to their website to learn more and shop!




PAMÉL ESSENCE


PamÉL Essence is a skin care brand founded in 2019 that makes products for every woman who has a skin concern and values revealing their true beauty through healthy skin. After receiving some burns on her face during her stay in New Jersey, founder Udochi Osuagwu came back to Nigeria with bad skin and decided to create her own remedy. She made a natural exfoliating scrub and it worked magic on her skin. That exfoliating scrub is now one of their bestsellers! PamÉL Essence prides themselves on their highly effective products and thoughtful branding and packaging. They are working to become a leading skincare and beauty brand across Nigeria and Africa.


Follow them on Instagram by clicking here.





organii


Organii is a new skincare brand that launched just last month! The founder, Mekagweba Iyela, started the brand because she felt men and women need an all-natural affordable skincare brand that focuses on resolving common skin issues. The message of their brand is to love your skin and be comfortable in your own skin. And what better way to do that than to use their all natural, handmade products?! Their vision is to become one of the best natural and environmentally friendly skin care companies solving all skin related issues for people in Africa. Furthermore, they want to ensure that your skin is one factor that gives you the confidence to dominate the world.


Follow them on Instagram today!




DIWERI


DIWERI was founded by the same woman who founded Olice, Ifiemi Kemenanabo. It is a natural skincare brand that she started this year during the COVID-19 lockdown because she wanted to make her own products and had nothing but time. Diweri means "to look after oneself" in Ijaw language and that is why they brand themselves as a wellness and lifestyle company. Their goal is to become a staple self-care brand for women and men.


Shop their products here!





SPAZIO


Spazio is a contemporary womenswear brand founded by Nancy Udegbulem that creates structured and edgy pieces for all women, but especially extra-tall women. Their designs are classy, feminine, flattering, bold, and unforgettable. Over the past 4 years, they've become a popular Nigerian brand and continue to wow with their designs.